Bright beginnings: How Zuri Baby Couture Started (Part 1)

You’re here! You don’t know how happy I am that you have chosen Zuri Baby Couture for your baby’s style needs. I’m Hershey Chan-Morgan and this is my journey from being a mom who built a business from a small idea to being a global entrepreneur. I want to share to you how I began from the bottom, the challenges I encountered, and my inspirations.


Like many other entrepreneurs, I started out on a different path in business before stumbling upon a great idea that would soon become a success. I was originally a GIA Pear specialist and owned Zuri Wearable Art, which sells high-end jewelry and certified South-sea pearls. We distribute to over 36 stores in Metro Manila, Singapore, and UAE. We attend trade shows in different countries and we were getting good recognition for our one-of-a-kind jewelry.


But big and welcome life changes also came my way when I got married in 2011, I had to move to Jakarta to be with my husband and build our family. I gave birth to our first baby girl the year after and being the fashion-fan mom that I am, I was so excited to dress her up. But she had little hair on her head even after a few months, and many people would often mistake her for a boy. So I looked around malls for baby head accessories but found none that would suit the humid weather in Jakarta and some of them caused allergies on my baby.